HONG KONG: Italian presence at the 26th edition of Cosmoprof Asia and the Startmeup event. The 26th edition of the Cosmoprof Asia international trade fair opened on 15 November, returning to Hong Kong after an absence of three years. The event consolidates the organisational partnership between BolognaFiere and Informa Markets. The participation of over 50 Italian companies in the finished product section at the Convention Center, and 25 Italian companies in Cosmopack Asia at the Asia World-Expo exhibition centre are envisaged. Italian companies and trade associations have commented favourably on the return of this traditional appointment in Hong Kong, the reference hub for this sector in Asia. It is expected to attract more than 60,000 visitors, 90% of whom are international. At the same time, a group of 10 Italian start-ups active in various fields will take part in the Startmeup event organised by InvestHongKong and scheduled for 16 and 17 November. The Italian start-ups are present in Hong Kong as part of a road show which includes a stop and meetings also in Shenzhen and is coordinated by the Italian Chamber of Commerce in Hong Kong and Macau, Intesa Sanpaolo and Intesa Sanpaolo Innovation Center, with the collaboration of Deloitte.