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Made in Italy Day 2024 · Hong Kong | Contest

Made in Italy Day – Flyer – Logo Only S

The Consulate General of Italy in Hong Kong and Macau is pleased to launch an open contest addressed to candidates with academic background in filming, audiovisual, digital media and creative communication, which aims at elaborating a short promotional video on the topic “Made in Italy”.

On the 15th of April each year, Italy celebrates the “Made in Italy Day”. The creation of a national day dedicated to Made in Italy is a recent initiative of the Italian Government, aimed at celebrating, promoting and protecting the excellence and creativity of Italian products, which have made the “Made in Italy” label as a signifier of quality craftsmanship.

On that occasion, the Italian global diplomatic network is called upon to organize initiatives to promote the industries that have consolidated over time the concept of made Italy as a cultural and commercial power. The goal is to draw attention and give visibility and resonance among Institutions, business community, stakeholders, civil society, and local media to the concept of Made in Italy and the reasons for its success. The Consulate General of Italy in Hong Kong and Macao has been selected as one of the leading Italian diplomatic representations abroad to take part in the celebratory initiatives sponsored by the Italian Ministry of Foreign Affairs.

The Consulate General of Italy in Hong Kong and Macau, in partnership with the European Institute of Design in Milan, intends to organize an initiative entitled “Made in Italy, the history of its future”. The final goal of the contest is the creation and production of a short video (from one to max two minutes) focused on the concept of Made in Italy and its future evolutions. Participants will be free of identifying the preferred expression of creativity, including: live action filmmaking, animation, art-tech, metaverse and the most modern communication platforms.

The contest aims at engaging the young generations. The participants target is university and institutes students or recent graduates (aged max 30 yo) based in Hong Kong or Macau. The overall scope is to use the short video produced to promote a whole-comprehensive understanding of the concept of Made in Italy, thus broadening the young generation’s perception of Italy, besides the most known commonplaces and stereotypes.

For more details, please click here.