The 28th edition of COSMOPROF ASIA has opened in Hong Kong, bringing together over 2,600 exhibitors from more than 40 countries. The event is a key reference point for the beauty industry across the Asian region and is jointly organized by BolognaFiere and Informa Markets.
Italy is represented by 93 companies, distributed between Cosmopack—the hub dedicated to the entire production chain—and Cosmoprof, the area focused on finished products. Two national pavilions, organized with the support of ICE, bring together 37 of the participating Italian companies, in sections dedicated to “Skincare” and “Hair Products.”
The event’s figures show an upward trend: the number of exhibitors increased by 5%, while visitor attendance peaked at over 20% more compared to last year’s edition.
During the opening ceremony, the CEO of BolognaFiere, Mr. Antonio Bruzzone, highlighted the key innovations of the 2025 edition, noting in particular the growing importance of new technologies, innovation, and environmental sustainability as defining features of the sector. He also emphasized the essential role of public support—specifically that of ICE and the Ministry of Foreign Affairs and International Cooperation—in enabling the substantial group of Small and Medium-sized Enterprises to explore the market.
