In a specially designed exhibition space in Hong Kong, the independent showcase \u201cPhenomena\u201d was held, promoting Italian brands created and led by women in international markets. Promoted and organised by ICE \u2013 Italian Trade Agency in collaboration with Confartigianato, the ninth edition of the initiative featured 32 Italian companies from the womenswear, menswear and jewellery sectors, presenting their latest collections to distributors and selected industry professionals from Hong Kong and across the region, including South Korea, mainland China, Japan and Malaysia.<\/p>\n
Within the same framework, the Phenomena Award 2026 (menswear, womenswear, accessories and jewellery) was also presented, recognising brands that distinguished themselves in the four categories. The project offered a carefully curated selection of Italian creative excellence, showcasing limited-edition, original collections characterised by a strong artisanal component and a consistent focus on domestic supply chains. This reflects the competitive advantage and distinctiveness of Made in Italy manufacturing\u2014synonymous with quality, design and sustainability\u2014supported by an ongoing commitment to innovation and forward-looking solutions.<\/p>\n
During the same period, the visibility of Made in Italy was further enhanced by the event \u201cI Maestri del Gusto,\u201d conceived and organised by the agri-food importer Mercato Gourmet, with the support of the Consulate General of Italy in Hong Kong. The initiative created a physical platform to promote more than 30 leading Italian food and wine brands, featuring demonstrations and tastings, with a special focus on selected products from the Basilicata region and the participation of the Consorzio Parmigiano Reggiano.<\/p>\n
In the same context, renowned Italian chef Cristina Lunardini led a series of masterclasses for both enthusiasts and industry professionals.<\/p>\n
In collaboration with the Italian Chamber of Commerce in Hong Kong and Macao, a seminar was also held to present the Abruzzo region as an emerging tourist destination and one of the fastest-growing in terms of visitor numbers in 2025. The visit by the Abruzzo delegation forms part of a targeted internationalisation strategy that identifies Southeast Asian countries as priority market.<\/p>\n","protected":false},"excerpt":{"rendered":"In a specially designed exhibition space in Hong Kong, the independent showcase \u201cPhenomena\u201d was held, promoting Italian brands created and led by women in international markets. Promoted and organised by ICE \u2013 Italian Trade Agency in collaboration with Confartigianato, the ninth edition of the initiative featured 32 Italian companies from the womenswear, menswear and jewellery […]","protected":false},"author":6,"featured_media":8533,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"tags":[],"class_list":["post-8543","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/conshongkong.esteri.it\/en\/wp-json\/wp\/v2\/posts\/8543","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/conshongkong.esteri.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/conshongkong.esteri.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/conshongkong.esteri.it\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/conshongkong.esteri.it\/en\/wp-json\/wp\/v2\/comments?post=8543"}],"version-history":[{"count":2,"href":"https:\/\/conshongkong.esteri.it\/en\/wp-json\/wp\/v2\/posts\/8543\/revisions"}],"predecessor-version":[{"id":8546,"href":"https:\/\/conshongkong.esteri.it\/en\/wp-json\/wp\/v2\/posts\/8543\/revisions\/8546"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/conshongkong.esteri.it\/en\/wp-json\/wp\/v2\/media\/8533"}],"wp:attachment":[{"href":"https:\/\/conshongkong.esteri.it\/en\/wp-json\/wp\/v2\/media?parent=8543"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/conshongkong.esteri.it\/en\/wp-json\/wp\/v2\/tags?post=8543"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}